I need more equity to grow my business – how do I attract it?
Be clear about what the money is for
Identify the purpose and benefits of the required investment.
Be specific about how the new money will be used.
Quantify the potential of the opportunities for the business.
Provide forecasts to cover at least the next three years with clear objectives and strategies.
Ensure that your forecasts are based on realistic assumptions.
Show where you are now
Prepare a business plan explaining the historical growth of the business, its operations, key competitors and main clients.
Identify the strengths and weaknesses of the business and provide solutions as to how any weaknesses will be addressed.
Assess whether your management team is credible and whether you need to make changes or further hires.
Be clear about why investors should be interested and what is unique about your offering.
Highlight any risk factors for the business and how you will manage them.